Andrea Lacasse | Brand Strategy & Web Design

Andrea Lacasse Logo

Arbor & Root Salon


Arbor & Root is a hair and beauty salon located in Londonderry, NH with a focus on “lived in” cuts and colors.


Hair & Beauty


Brand Identity
Website Design

Scope of Work

The salon owner and stylist, Chelsea, wanted her salon to have natural tones like her clients’ hair colors and feature bits of nature.

The brand design takes inspiration from her clients’ natural hair colors and the natural world and features pine trees which are native to the area.

Arbor & Root is an independent salon meaning each stylist manages their own bookings with clients. When I developed the website, the focus was on showcasing the salon with brand photography, providing information about the salon, and directing visitors to contact each stylist individually to book appointments.

Arbor & Root Salon
Arbor & Root Salon Sign
Arbor & Root Salon website design by Andrea Lacasse
Arbor & Root Salon Responsive Website Design for Mobile