Taco Indigo
Client
Taco Indigo
Industry
Food
Scope
Brand identity, illustration, packaging design, UX design, wireframing, website mockup, truck wrap design, menu design, social concept
Summary
Taco Indigo is a boutique-style food truck concept built to stand out in a saturated market. Unlike typical fast-food taco trucks, this brand emphasizes craftsmanship—handmade tortillas, fresh guacamole, and responsibly sourced ingredients like grass-fed beef.
The brand identity was developed to reflect these values, with a visual system that feels as thoughtful and handcrafted as the food itself. From hand-drawn illustrations to custom packaging and food truck design, every detail was created to support a modern, playful, and high-quality brand experience. Taco Indigo delivers a clear message: do one thing, and do it exceptionally well.
Challenge
Bring a boutique food truck brand to life — something elevated yet grounded, playful but polished — that clearly stands apart from generic taco chains and fast food trucks.
Solution
I developed a full identity system from the ground up, including a custom logotype, hand-drawn brand illustrations, color palette, product packaging, and a full website mockup. Every piece of the brand tells the same story: quality over quantity. From the custom typography to the nostalgic-yet-modern color palette, Taco Indigo feels as fresh and intentional as the food it serves.
Results
Taco Indigo became a complete visual brand concept that communicates its values at every level. The design system is consistent, expressive, and flexible — and could be applied to everything from food truck signage to apparel, social media, and future brick-and-mortar locations. It’s a playful, boutique taco brand with a serious commitment to good food, wrapped in a thoughtful, engaging design experience.
