Arbor & Root Salon
Client
Arbor & Root Salon
Industry
Hair & Beauty Salon
Scope
Brand development, logo design, color palette, typography, UX strategy, content structure, web design, visual design
Andrea is an absolute dream to work with – she had seen my vision before I could even put it into words. Extremely communicative and quick with her work, but never, ever skimping on the quality. From first drafts and mood boards, to logos and full blown website design, she has held my hand and made my vision come to life. I cannot recommend working with her enough. For social media, web design, logo work and general aesthetic of your business, look no further. She is your girl.
Summary
Arbor & Root is a boutique salon founded by an independent stylist branching out to create a space of her own. As both her client and designer, I was deeply familiar with her taste and values — earthy, high-end, and down-to-earth. She came to me for branding and a website that felt natural, elevated, and authentically her. With trust already built between us, the design process flowed effortlessly and the end result was a happy client proud of her branding and online presence.
Challenge
The client, a newly independent stylist, was opening her own salon and needed branding and a website that would reflect her earthy, elevated style. Her previous DIY site didn’t match her style – it felt dark, off-brand, and lacked the warm, natural feel of her salon. She needed a brand and web presence that would introduce her salon to the community, showcase her stylists and space, and communicate her booking process clearly, despite the stylists being independent contractors.
Solution
After getting to know the owner personally and understanding her taste from many design chats over hair appointments, I created a boutique brand identity rooted in nature. I hand-drew pine trees—her favorite—and paired them with a sophisticated serif typeface to strike the balance between vintage charm and earth-inspired elegance. The color palette (tans, forest greens, and creams) evoked a calming, grounded vibe.
The website was designed to be simple and intuitive. It introduces the salon’s philosophy, stylists, and services, and clearly explains how to book with each independent stylist. I used custom visuals and minimal navigation (Home, Services, Meet the Team, Location, How to Book) to keep the experience clean and welcoming. No booking tools were used, per the client’s request, but links to individual stylist accounts and salon social channels are clearly visible throughout.
Results
The client was “over the moon” with the final brand and website. It aligned perfectly with her vision and reflected her style in a way the previous site never had. By asking the right questions and leaning on my knowledge of her preferences, I delivered a visual identity that felt personal, unique, and professional — giving her confidence in her brand as she launched her new business.
