Histen Coffee is a beloved local coffee brand, but they needed a way to reach more customers beyond their local area (and exclusively using their boots on the ground in-person sales technique). I was brought in to design a boutique online presence that reflects their premium yet approachable vibe, allowing them to sell directly to customers online.

I developed the branding with a custom typeface for the logo, which conveys the unique personality and quality of the brand. Additionally, I designed their packaging to match the down to earth, artisanal feel of their coffee.

The website, built on WordPress with WooCommerce and Elementor, is a solid starting point for the brand’s online sales. While it’s not yet a fully scaled solution, it’s designed to help them grow and expand their reach as they continue to build their brand.