Andrea Lacasse | Brand Strategy & Web Design

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How to Know if it’s Time for a Brand Refresh

dying flowers

Is it time for a brand refresh?

Ask yourself the tough questions & be honest

Your brand is the heart and soul of your business. But how do you know when it’s time for a change?

Let’s dive into the signs that indicate it’s time for a brand redesign.

1. Your identity is outdated and your visuals are dull and boring

Refresh & Engage Your Audience

Is your logo feeling outdated or uninspiring? Are your visuals no longer reflecting your business’s growth and vision? It might be time for a fresh look!

2. You're growing

The best problem to have

Is your business growing? Your brand should grow with you and if things are changing for the better, it might be time to change your brand too.

Rebranding during a growth period allows you to take full stock of where your business is going and adapt your brand to fit your new needs.

3. Your competition is crushing it while you're getting crushed

Position Yourself as the Expert in Your Space

Are you watching your competition book out, sell out and grow in popularity all while you’re struggling to make the connections and sales you need to grow?

A rebrand will position you as the expert in your space so you can start attracting the right clients to your business.

4. You're sending mixed signals

Find clarity in your messaging and aesthetics

Are your messaging and visuals sending mixed signals?

A cohesive brand strategy can unify your communications and improve recognition across your brand with style consistency both in-person and online.

5. Your website is just OK or not good at all

Take your brand from DIY to professional

Is your website just, ok? Do you know that it could be better?

Your website is often the first point of contact for potential customers. If it looks outdated, has a poor customer experience and just doesn’t look as good as you’d like it to, it’s time for a redesign.

Start looking your best, engaging your visitors and showing up professionally online with a website redesign.

It might be time for a rebrand

Become the brand of your dreams

Your brand is your business’s identity and it might be time for a rebrand. Embrace change when it’s needed, and watch your brand evolve and grow.

Ready for a brand redesign? I’m here to help!

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