Andrea Lacasse | Brand Strategy & Web Design

Andrea Lacasse Logo

Branding

You want a proper brand backed by strategy and designed to align your offerings with your ideal customers.

Brand Strategy & Design

Holistic branding that hones in on your unique business offerings by developing a brand backed by research, psychology and polished aesthetics.

Strategy

Comprehensive brand research and analysis
Brand style guide including visual identity, messaging, personas, brand voice and value statement

CONTENT

Brand launch graphics
All design files .eps, .jpg, .png, .pdf to be used across your brand, online, and for print

Identity

Custom primary, secondary & tertiary logo
Brand colors
Brand typography suite

ADD ONS:

Brand Photography
Social Content Calendar
Website

The Process

Turning your vision into reality is what I do best. My approach to branding is holistic: I’ll learn about your business, your goals, what makes you different, and how we can turn that into actionable strategy and design that will position you to be the go-to brand in your space.

You’re ready to take the next steps to establish your brand as the go-to business in your space. You fill out a discovery questionnaire to tell me about your business, your goals, and what you are looking for help with.

To make sure we are a good fit, I screen every application before I accept your project and can begin working together. If we are a match, I will schedule a call to chat with you more about my services, my process, and answer any questions you have about what I offer and how we work together.

After chatting with you and learning more about your business and your goals, I take all the information you’ve shared and I put together a custom proposal – tailored just for you.

You will get an overview of the services you want and need along with payment and contract details.

You will also have a questionnaire to fill out that will be unique to the services you are getting. After you complete and approve your proposal, you make your deposit to secure out time working together. Then it’s time to design!

You stay focused on running and growing your business while I start to turn your ideas into reality through design.

From brand identity and website design to content creation, I will work to transform your vision into the brand of your dreams.

Your project is ready to launch and you’re ready to step into the next era of your business with a new confidence in your brand. After we’re done our major work together, I’m still here to offer continued support as you evolve and grow your business.

From website maintenance, 1:1 consults, and designs days, I offer on-going support tailored to your growing business needs. If you want a dedicated branding and website expert in your corner, I offer flexible retainer options to suit the varying seasons of your business.

Frequently Asked Questions

A: This is the question I’m asked the most and I’m happy to tell you that I will make your logo AND provide you with a proper brand strategy that supports your unique visual identity. I don’t “just make logos”. If that were the case, I could JUST draw a circle on a piece of paper and put your name on it…no one would be happy with me if I did that.

Designing your brand using brand strategy is how I ensure that you are happy with what I make, that what I design resonates with your ideal audience, and will inform and shape how you show up in your business, online, and everywhere. It becomes the blueprint for your brand, your communications, and your visual identity.

A: All good branding is based in research and that research is used to create a strategy for your brand. Why do you need strategy? Because WHO you sell to, WHO you are, and WHAT you are after are all things we need to understand before we can develop a powerful brand. Not sure about any of those things? That’s OK!

My detailed process and questions will ensure we get to the heart of your brand, what makes you unique, who your ideal customers are, what your mission is, and how you can execute on that mission through brand strategy and design that is made just for you.

A: You will! How do I know? Because my process ensures that I have your input, feedback, and approval at key steps during the research and discovery phase that dictate the direction and design of your brand. You will have told me what you do and don’t like, you will have shared information that I will use to inform my design decisions so my final designs are aligned with your vision for your brand. Trust the process! I do.

A: Each project I take on is unique. A restaurant that wants uniforms, menus, a food truck design, a website, and packaging will not be priced the same as a real estate agent that wants a headshot, new business cards, and a custom website. When you’re ready, you can reach out to me to talk about your specific project, your goals, and what it will cost to get you branded.

The Things People Say

This girl deserves all the flowers. From transforming our website, amplifying our brand, and advising on marketing, Andrea has been nothing but amazing to work with.

[ Walter, Owner of Karasu Tengu Academy ]

Andrea is an absolute dream to work with. Andrea had seen my vision before I could even put it into words. Extremely communicative and quick with her work, but never, ever skimping on the quality. From first drafts and mood boards, to logos and full blown website design, she has held my hand and made my vision come to life. I cannot recommend working with her enough. For social media, web design, logo work and general aesthetic of your business, look no further. She is your girl."

[ Chelsea, Owner of Arbor & Root Salon ]

Blown away. Andrea was efficient, understanding of my businesses needs, and professional. When I saw the website she created me, my jaw dropped and went through the floor. The best investment you can make for your company is hiring Andrea.

[ Liz, Owner of Frontrunner Co. ]

“Andrea is amazing at what she does and I put my full confidence in her when it comes to anything I need for my brand. She never disappoints.”

[ David ]

“I am in love with my brand! Andrea really works magic. I thought I had good ideas and then I worked with Andrea and she brought them to life in ways beyond what I could've imaged.”

[ Ryan ]

I'm always getting compliments on my logo and business cards - people love them. I've also seen an increase in website traffic to my site beyond what I could've imagined. I'm so thrilled with the work that Andrea has done.

[ Hope, Owner of Hope Lacasse Real Estate ]
Find what you want, get what you need

Other Services

No more waiting and wondering

Let's create the brand of your dreams