About Andrea
i create user-centered digital experiences that drive business results through strategic product design, ux research, and conversion optimization.
Hey, I'm Andrea
Senior Product Designer | Brand & UX Strategy
Product designer with 8+ years creating high-impact digital experiences for B2C and B2B audiences. I lead end-to-end product design from concept through launch, driving measurable business outcomes.
What drives me: I love making things, solving problems, and helping people have a better time online. When someone needs something, it should be enjoyable and easy—not confusing and complicated. I balance business goals with what’s best for the user. And when those conflict? The customer comes first. They’re the hero.
How I work: Every design decision starts with empathy for the person behind the screen. Then I figure out how to deliver that within the constraints—budget, timeline, or technical limitations. Sometimes the perfect solution isn’t possible, so I find the best solution we can ship now.
My results: I’ve achieved 5x conversion increases and top-5 organic search rankings. I built Big Pig Party Rentals from concept to launch as a team of one—designing, building, and optimizing the entire experience myself. For KTA MMA Academy, I owned the redesign that drove a 500% increase in membership inquiries. Whether I’m working solo or with a team, I deliver quality work on time.
How I collaborate: I work in whatever tools the team uses—Asana, Jira, Slack. I communicate status updates, flag blockers, and show up ready to solve problems. When things are ambiguous, I ask questions until they’re clear. When something’s blocked, I find a way forward.
My philosophy: Human first, always. The customer is king (or queen). Make it great, make it simple, make it enjoyable.
skills
what i do
product & ux design
I design user-centered digital experiences that balance what people need with what businesses need to achieve. I lead end-to-end product design—from research and wireframing to prototyping and high-fidelity design—creating interfaces that drive conversion and measurable outcomes.
Brand Strategy & Identity
I build complete brand systems from the ground up—naming, market research, personas, visual identity, typography, asset libraries, and brand guidelines. Whether refreshing an existing brand or creating one from scratch, I ensure every element works together to tell a cohesive story.
conversion optimization
I design for results. Through strategic UX improvements, A/B testing insights, data analysis (GA4, Hotjar), and user research, I identify friction points and design solutions that increase conversions, engagement, and revenue. Every design decision is driven by user behavior and business goals.
Website Design & SEO
I design web experiences that balance user needs with business goals. From site architecture to visual design, I create intuitive interfaces optimized for conversion and discoverability—leveraging organic SEO strategies to drive sustainable, measurable growth. Every design decision is informed by user research, analytics, and business objectives for measurable impact.
tools
what i use
- Adobe Creative Cloud
- Figma
- Adobe Illustrator
- Adobe InDesign
- Adobe Photoshop
- Adobe XD
- WordPress
- Elementor
- Affinity
working with businesses who want to get ir right
Let's talk about what you need
I partner with companies to solve their brand, design, and digital strategy problems. If you need someone in your corner who understands the business side of things and the build side of things, let’s have a chat.