Role: Co-Founder, Product Designer, UX Strategist
Timeline: 4 weeks
Tools: Figma, WordPress, Elementor, Booqable, Photoshop, Illustrator, GA4
360%
Booking Growth
5 → 23 bookings YoY
250%
conversion boost
per visitor after redesign
#5
Search Ranking
first year of launch competing with 10+ year veterans in the industry
41%
Conversion Rate
Above 20-40% industry average
44%
Traffic Growth
3.2k → 4.6k views YoY
$0
customer acqusition cost
100% Organic traffic & zero ad spend
Party rental businesses in Southern New Hampshire used outdated booking experiences: hidden pricing behind “request a quote” barriers, long forms (10+ minutes), phone-dependent processes, and dated websites. You look to rent a tent but don’t know what’s available, what it costs, and what it will really look like when you get it.
So I thought, what if party rentals worked like modern e-commerce? Transparent pricing, simple booking, clean equipment – but also helpful guidance for customers who need it. I wanted to book online 100% without back-and-forth phone calls and confusion.
I experienced the problem firsthand renting for my daughter’s birthday party. I tested competitor booking flows, timed their forms, and analyzed their websites.
Key insight: All competitors treated party rentals like construction equipment, not e-commerce. Nobody offered truly transparent pricing or simple online booking. Some didn’t have online booking at all.
Competitors either hid prices and availability behind quote requests or made you jump through hoops on their websites – only to end up nowhere near actually booking. Rather than force everyone through one flow, I designed for two user types:
(35% of bookings)
(65% of bookings)
| STAGE | AWARENESS | CONSIDERATION | DECISION | BOOKING | POST-BOOKING |
|---|---|---|---|---|---|
| ACTIONS | GOOGLES "PARTY RENTALS NEAR ME" | VISITS SITE, BROWSES BUNDLES, VIEWS MOCKUPS | COMPARES OPTIONS, CHECKS PRICING, READS FAQ | BOOKS ONLINE OR REQUESTS QUOTE | RECEIVES CONFIRMATION EMAIL, SIGNS CONTRACT |
| THOUGHTS | "I NEED A TENT FOR THE PARTY" | "WILL THIS FIT MY YARD? HOW MANY TABLES?" | "IS THIS COMPANY TRUSTWORTHY? CAN I AFFORD THIS?" | "THIS IS EASY" OR "I NEED HELP DECIDING" | "AM I ALL SET? WHAT HAPPENS NEXT?" |
| EMOTIONS | 😐 NEUTRAL, TASK-FOCUSED | 🤔 UNCERTAIN, CAUTIOUS | 😬 ANXIOUS, HESITANT | 😊 RELIEVED OR 😤 FRUSTRATED | 😌 CONFIDENT, REASSURED |
| PAIN POINTS | HARD TO FIND LOCAL, RELIABLE OPTIONS | CAN'T VISUALIZE SETUP IN THEIR SPACE | COMPETITORS HIDE PRICING, REQUIRE PHONE CALLS | LONG FORMS (10+ MIN), UNCLEAR NEXT STEPS | WAITING FOR CONFIRMATION, UNSURE IF BOOKING IS FINAL |
| OPPORTUNITIES | LOCAL SEO, CLEAR BRAND NAME, PROFESSIONAL SITE | BUNDLE MOCKUPS SHOWING ARRANGEMENTS, CLEAN PRODUCT PHOTOS | TRANSPARENT PRICING, VISIBLE CONTRACT, REVIEWS | TWO PATHS: INSTANT BOOKING OR SIMPLE 2-MIN QUOTE FORM | INSTANT EMAIL COPY, CLEAR NEXT STEPS, 24HR RESPONSE PROMISE |
ASSISTED PATH
Comprehensive Quote Form
Single-page form captures all information needed for accurate quoting in one touchpoint. Auto-sends copy to customer email. Takes 2-6 minutes vs. competitors’ 10+ minute multi-step processes requiring follow-up calls and additional questions.
SELF-SERVICE PATH
Real-Time Inventory & Pricing for Every Item
Each item shows availability so users can see if the items they want to rent are available for their chosen rental period. Cart follows user on every page and totals items as they are added. If customer extends the rental period, the price adjusts in real-time so they always know what they are paying.
When a user clicks on a product card, they see more images of the product, including seating arrangement mockups.
Booqable: Rental software that has real-time inventory management, email templates, payment processing, and more
WordPress: CMS to manage product pages and resources and has library of plugins including Booqable shortcodes
Elementor: Page builder that offers complete control over design of website
Sign.com: e-signing for contracts
