Andrea Lacasse | Brand Strategy & Web Design

Andrea Lacasse Logo

7 Signs it is Time to Hire a Professional to Build Your Website​

DIYing is great, but not for everything

I am a DIYer. I tinker and build things around the house and I taught myself most of what I know about design and websites outside of what I learned in school. That’s normal, we all learn by doing. Reading will only get you so far before you have to roll up your sleeves and do the dirty work to make things happen.

I love to learn and understand how things work. With that being said, I know when I am in over my head. I know when my time is better spent NOT trying to do certain things on my own and I know that building a website is not for everyone, even for the most confident tech savvy DIYer.

Do you want to grow a successful business or have an OK business?

When you’re first starting your business, you are going to be doing everything. It’s a right of passage for a business owner to be the one-stop-shop for everything until they grow and need to start hiring help and specialists to take over tasks that take them away from doing the most important parts of their business.

You can get by with winning people over in-person and word-of-mouth referrals but you are going to hit a point of burnout where you need to find another way to do things if you are going to ever reach your goals and grow your brand. You need to hire professional helpers.

Ask yourself: Do you want your brand to look professional or look DIY? And what does that mean for your business?

Having a DIY website for your first few months or even a year is very normal and I would hope you get something online rather than nothing, even if it doesn’t look the best. Something is in fact better than nothing, but the goal should be to have a professional website.

If you have a professional website from day one, amazing! If you can’t for whatever reason, I will be the first person to tell you to just get something up.

Sometimes, not getting a website up will prevent you from even starting your business and that’s worse than a bad website. You should start your business and your website shouldn’t be an obstacle to starting. It ultimately is going to be a tool you use to showcase your brand to the world, generate leads, conduct business, and show up your best online.

But I need to emphasize this. Remember, your website is your front door, your welcome mat, your first impression, the place where people go to find out about your brand, what you do, why they should give you their hard-earned dollars over the other guy and you have to take that seriously.

If you are looking to grow and be seen as the go-to brand in your industry, you have to have a professional website or you risk turning off potential customers and losing business – pushing you farther away from your business goals.

Sometimes, mentally, it can be hard for us to do the things we know we need to do when we feel like our house (our brand) isn’t in order. Having a lackluster or DIY looking website can make us feel like our brand is not everything it could be. We show up for our business and we love what we do, but we aren’t proud of how we’re showing up online.

The good thing is, there are professional web designers whose job is to create professional, user-friendly and responsive websites so you don’t have to learn the ins and outs of web design and UX. Yay!

So how do you know when it’s time to work with a professional web designer? Keep reading to find out.

1. Your current website is not doing all the things you need it to do

We’re starting off with an easy one. Your website is not doing everything you need it to and you can’t figure out how to make it work on your own.

I can go on and on with all of the possible things your website is missing or has broken and it wouldn’t be much help.

What I want you to know is that when you work with a professional website designer, they are going to ask you questions to find out what you need your site to do, not do, and make sure that you get those things.

I had a client that just needed a marketing website. Their business was new and they didn’t want to be managing leads on their site (their business is set up with a bunch of independent artists that field their own inquiries). So I didn’t put a booking plugin on their site because it didn’t make sense.

But maybe you do need a booking plugin. Or maybe you need a chat bot to field questions so you don’t have to answer your phone all day long.

Whatever it is that you need, a website designer can steer you in the right direction and guide you towards solutions that will work and away from ones that do not work.

2. You lack technical web skills

Do you know what responsiveness is? Do you know how many H1 tags you should have? Do you know what a focus key phrase is and how to incorporate them across your website?

I love to teach and I can teach anyone anything I know. Likewise, I can show anyone that is comfortable with a computer how to make basic website edits. That person can also destroy a website with one click if they don’t know what they are doing.

If you tinker with your website and mess things up, it can take 5 minutes or 5+ days for someone else to recover what was ruined or lost – if it’s even possible.

If you are not 100% confident behind the wheel of your website, it might be good to take a moment, reflect inwards, and ask yourself if you should have someone else, who specializes in websites be the one you go to when you need help.

Partnering with a professional website designer, someone who can build and maintain your website for you, is like adding one more tool to your business tool belt. I would even go so far as to say it’s a critical person to have on your team once you out grow the one-person-shop stage of your business.

The internet is always changing, code has evolved so much since the early 2000s, and more and more people are finding businesses online. The integrity of your website matters and staying online, up to date, and relevant is always going to be important for your business so long as computers and the internet exist.

3. Your business is growing

If your business is growing you have the best problem a business can have!

You’re so busy running your business that you’re looking at hiring help, your memberships are increasing, your sales are increasing, your adding new products and services or you just feel like you’ve got too much to do all on your own, then you’re ready to start hiring help – this includes redesigning your website and working with a professional to make it happen.

Most of my clients come to me when they’ve out grown their DIY websites and are looking to take the next big step they need to grow their business.

Hiring a professional to redesign your website during a growth period is one of the best things you can do for your business. You get to take a moment to reflect on how far you’ve come and get excited about the future of your business. Leave it to the professional to transform your DIY website into an amazing professional website that you’ve always dreamed of having.

If you feel like your website isn’t keeping up with the growth of your brand, it’s time to hire a professional to redesign it.

4. Your website is not mobile-friendly and has responsive issues

A mobile-friendly website is non-negotiable. Many of your interested buyers are going to find you while they are watching their pasta water boil, sitting on the toilet, or doom scrolling in their bed at night.

On average, my clients’ website analytics show that 35%-75%+ of users are navigating to their website from their mobile phones. The rest of traffic is split out between desktop computers and tablets. It gets more granular than that, but that is a whole 35%-75% of visitors seeing their website for the first time on mobile phones.

That number usually floats somewhere in the middle but it rarely goes lower than 35%,. Your website traffic analytics, when it comes to devices, is likely going to be about the same. So what does this mean? You need a mobile responsive website.

What is mobile responsiveness? What do I mean by mobile-friendly? It’s essentially building your website in a way that allows people to have an amazing mobile experience on your website when they are specifically on their phone.

If visitors have to pinch, zoom, and side scroll on their mobile phones to interact with your website that’s not good. There are a host of other issues your website could be having but understanding how to properly format your website for mobile device visitors is priority number one when building your website.

If you aren’t providing an easy, seamless, mobile-first user experience to your website visitors you are losing them. I repeat, you have lost them. They are gone, they might not come back – ever.

I have to emphasize this because it is that important. If your website is not mobile responsive you are losing business everyday you leave your website up and make it too difficult, or impossible, for people to engage with your brand and do business with you online.

If you work with a professional designer, they are going to make sure that your website is responsive on multiple devices, including mobile, and you will never have an issue with your website being mobile friendly because it will be built that way from the start.

5. Your prescribing solutions without fully understanding your problems

I have clients come to me, after researching and researching, to come up with their own DIY prescribed solution for their website troubles and often times that includes a website theme they found somewhere online and even the website platform they think they want.

I admire my clients due diligence and research efforts. It’s something I look for in clients, the willingness to learn, understand, and stay engaged at every turn they take for their brand. And I understand that this approach to web design often lacks the proper investigation it deserves for such an important part of your business and how you show up online.

There are a lot of beautiful templates online. Tons of them. But do they match your brand? Do they offer the functionality and features you need? Do you know what those functions and features are? Those are the real questions you need to ask yourself and it’s ok if you don’t know what questions to be asking – a web designer will.

You can shop for a template that you think matches your brand the best, and maybe it will or maybe it won’t, but if you work with a professional you are going to get a website tailored to your exact brand – and that matters.

You don’t want to blend in and look like everyone else anyway. You aren’t like everyone else. Showing your brand’s unique value and aesthetic is how people will find you, gravitate towards you, and end up wanting to buy from you.

Using a pre-built template that doesn’t match your brand sends mixed signals to your customers. Are you a cool edgy brand or are you a soft sophisticated brand? If your customer identifies with the first description, but your website is showcasing the latter, your confusing people and losing business.

The problem with self-prescribing your website needs is that most people do not understand the themes and tools they are selecting beyond what a paid advertisement told them they needed. Credit to the marketing teams that give people the confidence to build their own website – hats off. But, again, we have to ask ourselves if we want to look DIY or professional and I think I can speak for everyone when I say, we all want to look our best.

Working with a professional web designer means you are going to get a professional website. A professional web designer is going to incorporate all the little details and facets of your brand that make your brand unique so your website stands out from everyone else.

My approach to website design is holistic, just like my approach to brand design. I get to know you, your brand, your goals, your story and I create solutions (and websites) that work for you and suit your brand so you look your best and stand out online.

I ask the hard questions, the thoughtful questions, and the questions that tell me exactly what you need for your website. I also have the experience in these website platforms to tell you that one is going to limit you and another is going to let you do everything you want to do online.

No one can pay me to tell you to use their platform because I won’t put your website on a platform that doesn’t work for you and your business. Remember that if you ever work with me.

6. You're losing to your competitors

This is the only time, for one minute, I need you to care about what your competitors are doing. After this moment, you go back to doing exactly what it is that makes your brand unique and special and don’t look back.

Put your consumer pants on for me. You open a browser tab, you search for “natural hair salon near me” and what do you get? A lot of options probably. How are you going to choose one? There are a lot of factors, beyond the information you’re being served in Google search results, and one of them is going to be the brand’s website.

If the brand has a dated DIY website that looks untidy, just ugly, and hard to navigate I bet you are not going to want to get your hair cut and styled there (unless someone has already recommended them to you, but even then you might be hesitant).

We associate brand’s with their websites and their presence online. Many brands these days don’t even have physical storefronts. Their storefront is their website. If you walked into a store that had product strewn about, you couldn’t find the checkout, and you didn’t see an employee around to help you, you would just leave and walk right out the door.

That is the vibe your DIY website gives to visitors when they land on your site. It’s not a good look, it’s not very welcoming or helpful, and it’s a turn off.

Professional websites signal “professional products and services”. Likewise, DIY websites signal “DIY products and services”. No one wants to be seen as the latter.

Work with a professional designer to make sure your website looks professional so you don’t drive potential customers towards your competition because your website looks unprofessional. A professional website designer is going to create a seamless user experience from desktop to mobile, they are going to craft the customer journey across all of the pages of your website, and they are going to make buying from your brand an easy process so your customers will enjoy doing business with you.

7. You don't have enough time

You have a lot to do to keep your business running. You have goals and you have limited time to do everything you want and need to do.

If time is limited, hiring a professional to build your website takes one very important thing off of your to do list.

When I work with clients time and money are the two biggest concerns for them. Making more money and getting more time. They are connected to each other.

Every business owner understands the concept of value, time, and money. When you are feeling the constraints of time already, adding website design, redesign or website updates to your list is the last thing most business owners want to do.

When you work with a professional website designer, they are going to take care of your website for you. You can try and learn a crash course on your DIY website platform, but you have to spend a considerable amount of time to learn everything. It can be frustrating and a big waste of your time if you end up not being able to do the things you set out to do. It’s a bummer and it’s also avoidable if you work with a professional website designer.

Aside from the initial setup of your website, I offer on going website updates and maintenance for anyone who needs them. I also offer monthly SEO reporting and optimization for those businesses looking to use data and analytics to continuously improve their digital marketing efforts through their website.

You're ready to get yourself a professional website

Leave a Comment

Your email address will not be published. Required fields are marked *